Develop a modern brand identity aligning CanadianEagle's environmental strategy with the founders Indigenous background that could be utilized across digital and print applications.
Founded in 2003, CanadianEagle is focused on reducing greenhouse gas (GHG) emissions, by utilizing clean technology and investigating green energy projects and employing Indigenous youth. We offer turnkey, no capital cost solutions enabling companies to satisfy corporate requirements and meet or exceed environmental standards.
A design balanced with graphical and text based elements cutilizing natural colours and the image of the eagle, an animal with deep roots in Indigenous culture. The eagle is accorded the highest respect by all First Nations. The eagle is considered the messenger of the Creator, therefore its feathers are held in high regard. Thus, the eagle feather is the link between the People and the Creator.
The project required the creation of a logo, business cards, letterhead, and website.