EventCruise Ticketing+Marketing was looking for a brand identity that was capable of standing next to well-known ticketing agents such as Ticketmaster, StubHub, and Live Nation while appealing to its core demographic the LGBTQ+ community.
EventCruise is Canada’s first event hosting platform catering exclusively to LGBTQ+ community and its allies. Covering everything from annual Pride events, lounge and nightclub events, educational workshops, community meet-ups, artistic and creative events, live performances, and much more.
A wordmark paired with a graphical element utilizing the customized font. The primary colour, violet, is utilized throughout the identity. A colour within the Pride flag that is often associated with Spirit. Additionally, the colour purple is often associated with royalty, luxury, and ambition aligning with EventCruies's ambition to be the source for all LGBTQ+ events.
Paired with a vibrant white, the EventCruise logo can be used on both dark and light backgrounds, as well as broken apart utilizing the graphic element or word mark as individual elements.